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10-10-2018 (Singapore)

P52257 Advanced Digital Marketing
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Advanced Digital Marketing

10 – 11 October 2018 | Mandarin Orchard Hotel, Singapore

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SPECIAL 1 + 1 OFFER. REGISTER 2 DELEGATES AT THE PRICE OF ONE. OFFER ENDS 31 AUG.
IN-HOUSE TRAINING: SAVE UP TO 40% OFF NORMAL RATES! (8 OR MORE ATTENDEES)

overview

Key Learning Outcomes

  • Develop the skills to build an actionable digital strategy that aligns with your business goals
  • Examine how companies use different strategies to reach specific target audiences
  • Apply a proven digital media framework that you can immediately implement
  • Identify ways to monitor and determine ROI for your digital efforts
  • Digital media techniques for Social Media & Facebook Marketing, Website User Experience, Search Engine Optimisation (SEO)
  • Deep-dive into Content, Persona, Search Engine Marketing, Pipeline Targeting For Digital Marketing

Extremely Practical and Hands-On!

  • Case Studies for Great Websites
  • Case Studies for Search Engine Optimisation
  • Case Studies for Search Engine Marketing
  • Case Studies for Social Media Marketing

PLUS! Group Exercises to develop a campaign

Who Should Attend:
This intensive program is ideal for those who are looking to understand the big picture of building and executing a digital media strategy. Participants should be familiar with the various social media platforms, and can understand how business strategy applies to these digital marketing and media tools.

  • Executives, Senior managers, marketing and advertising practitioners looking to better understand the digital space to more effectively manage their teams and agencies
  • Sales professionals, entrepreneurs and midsize business owners who need to apply digital marketing to build their businesses
  • Professionals interested in gaining in-depth knowledge of digital marketing

pricing

Packages Price
2 Day Training$2995Early Bird

Early Bird Rate: Register and Pay on or before  17 August 2018

In-House Training
Save up to 40% off normal rates! (8 or more attendees)

Special 1 + 1 offer. Register 2 delegates at the price of one. Offer ends 31 Aug 2018
For Group Registrations, email register@ibcasia.com.sg or call +65 6508 2401

 

  • Special Group Discount pricing is applicable to groups of 2 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies – either the early bird rate OR the Special Group Discount.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.

trainer

Tom Koh

CEO, MediaOne Business Group

Wayne Quek

Head of Operations, MediaOne

Agenda

OVERVIEW

  • Introduction
  • Trends in digital marketing
  • Digital channels
  • Touch points
  • What is relevant for your business

STRATEGY

Targeting

  • Types of targeting
  • Demographics
  • Pipeline marketing

Content

  • Audience
  • Branding and positioning
  • Research
  • Planning
  • Types of content

Website

  • Audience
  • Research
  • Planning
  • Branding and positioning
  • Domain names
  • Choosing a suitable platform

Search Engine Optimisation

  • How do search engines work
  • The Google Zoo
  • SEO strategies
  • Managing SEO teams and agencies
  • Local SEO strategy

Search Engine Marketing

  • Audience
  • Branding vs sales
  • Choosing inventory and networks
  • Keyword strategy
  • Campaign structuring
  • Programmatic

Social Media Marketing

  • Audience
  • Researching industry and competitors
  • Choosing an appropriate platform
  • Experimentation
  • Content and Persona

Pipeline Targeting For Digital Marketing

  • Generating more leads
  • Defining objectives
  • Creating tactical execution plans

EXECUTION

Content

  • Content ideas
  • Persona
  • Content Management Systems (CMS)
  • Resources
  • Types of Content Delivery
  • Engagement

Website

  • Integrating with touch points
  • Auditing and KPI
  • Experience management
  • Design and development

Search Engine Optimisation

  • Website auditing
  • On-page optimisation
  • Off-page optimisation
  • SEO auditing and monitoring
  • Google My Business
  • Disaster recovery

Search Engine Marketing

  • Ad creation
  • Researching industry and competitors
  • Keyword research
  • Keyword matchphrase and bidding
  • Goal setting and conversion tracking
  • Campaign optimisation
  • Programmatic management
  • Landing page setup

Social Media Marketing

  • Using templates
  • Using tools to schedule and post
  • Engagement
  • Do’s and don’ts of social media
  • Monitoring tools

Pipeline Targeting For Digital Marketing

  • Designing a better mousetrap
  • Lead capture mechanisms
  • CRM systems
  • Lead nurturing, qualification and closing
  • Sales cycle

MEASUREMENT

Using Tools To Audit And Set KPI for:

  • Content
  • Website
  • SEO
  • SEM
  • Social Media
  • Sales pipeline

when & where

10 - 11 Oct 2018

Mandarin Orchard Singapore, by Meritus
333 Orchard Road, Singapore 238867
Tel: +65 6831 6062 | Fax: +65 6737 3130
Mobile No.: +65 8298 9442
Contact Person: Tan Ai Li
Email: aili.tan@meritushotels.com
Website: www.meritushotels.com

On-site & in-house training

Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?

Talk to us about an on-site/in-house & customised solution.

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