P51532 International Schools APAC
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International Schools APAC

18-20 March 2019, Holiday Inn Bangkok Sukhumvit, Thailand

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Rapid growth in Asian economies, massive investments by Western businesses, substantial growth by highly paid and skilled expats market scenarios have resulted the overall surge in demand for international schools. The market has leaped from expat driven sector to the increasing number of local students to attend; market size in Asia is getting bigger and the number of schools are opening at accelerated speed.

IBC’s 4th International Schools APAC 2019 is tailored to the key commercial issues in the region. The event will put a spotlight on regulation changes in the ASEAN, growth and expansions, permits, license to operate, commercial business models, delivering quality education and developing leadership through carefully thought through regional case studies. The event will provide a platform for discussions and networking opportunities with industry leaders in the market.

Conference Highlights:

  • Asia’s ONLY conference on center staging commercial opportunities in the region
  • With a strong regional focus on international and private schools
  • Uncover the investment landscape in Asia Pacific
  • Gain country-specific regulatory updates, licensing, registration and commercial case studies
  • Highlighting local challenges, land acquisition procedures, priorities and challenges
  • Digital technology and trends focus
  • Innovation strategies for better teaching outcome and results
  • Identifying emerging market with growth areas in the industry
  • Putting a focus on partnerships, M&A trends – financing, collaboration models
  • Understanding and quantifying the demand and market driver for international schools
  • Meet and network with top schools and decision makers across the region


8:00 am

Main Conference Registration and Morning Coffee

9:00 am

IBC Asia’s Welcome Address

9:05 am

Chairperson’s Opening Remarks


9:10 am

  • Investment trends and new markets opportunities
  • Expat and local enrollments differentials and how schools are expanding
  • What are the significant changes in policy effecting new school development?
  • Where is the industry moving towards and what are the trends?


10:20 am

  • Exploring new business models and strategy
  • Strategic approach to marketing, branding in response to growing competitions
  • Responding to new regulation changes in China

10:50 am

Morning Networking Tea

11:20 am

  • Market outlook for Vietnamese market
  • Current Regulatory changes and managing the growth
  • Policy update on Decree 86 in Vietnam and opportunities for international schools
  • Investment and enrollment updates
  • Analysing the potential impact of the new regulatory changes on school growth

11:50 am

  • New ventures in Thailand and local market expansion
  • Growing competition and setting up a school – Land acquisition, licensing, and managing local market challenges
  • Opportunities presented from growing competition
  • Consideration for strategies moving forward with school growth and competition

12:10 pm

  • Updates on local laws and economic impacts
  • Student demographics, investments, costs and commercial assessments
  • Schools technologies investment

12:40 pm

Strategy to Expand into the Asia Pacific

Dr. Ahmed Mitwalli, Chief Strategy Officer, Esol Education, Dubai

1:00 pm

Networking Lunch


2:00 pm

Education as Business vs Quality Education for Students – How do we strike a balance?

Tarek Razik, Head of School, Jakarta Intercultural School, Indonesia

2:30 pm

  • Is it sustainable to operate international schools at mid-price school fees?
  • What is a sustainable model and how do we stay competitive with such a model?

3:00 pm

Afternoon Networking Tea

3:30 pm

Competitive Markets and Schools’ Marketing Strategy

BK Gan, President, Taylor’s Schools, Malaysia

4:00 pm

Language Acquisition: Trilingualism as a Model

John McGrath, Head of School, Thai-Chinese International School, Thailand

4:30 pm

  • Non-linear consumer behaviour and constantly changing algorithms for social and digital media,
  • Impact on new thinking around marketing communications
  • Digital transformation and impact on retention and retaining of schools marketers
  • Developing buyer personas, nurturing strategies for the marketing funnel, SMART goals

5:10 pm

End of Day One followed by Networking Cocktails

9:00 am

Chairperson’s Opening Remarks


9:10 am

  • Emerging technologies for learners
  • Gartner hype cycle & the zone of proximal technology development
  • The Yin and Yang of Digital Citizenship

9:40 am

  • What are the technological trends?
  • Exploring innovative application to improve teaching-learning experience
  • How can teachers make use of technologies without compromising interactions?

For Speaking Opportunities, please contact Sheralin.See@ibcasia.com.sg

9:30 am


10:00 am

Developing a Brand Strategy and Building a Trusted Brand

Dr. Abdul Rashid, Chief Executive Officer, Pegasus Education Group, Vietnam

10:30 am

Morning Networking Tea

11:00 am

Building Creative and Innovative Learning Spaces – Success story of Discovery College Hong Kong

Ryan Yearsley, Sales Manager – Asia, Furnware

11:30 am

  • KinderWorld International Group’s success in Vietnam
  • Singapore curriculum that provides a headstart for people in Asia
  • Market potential of Vietnam, Myanmar, Laos, Cambodia and Thailand for growth of international school business
  • Trends in international schools worldwide and in this region
  • KinderWorld International Group’s strategic plans for expansion in this region

12:00 pm

  • What is the main driver for international schools in Laos?
  • What are the opportunities and challenges in the Laos market
  • How does marketing strategy differs in Laos?

12:30 pm

Networking Lunch

1:30 pm

Thailand: Opportunities and Challenges of Expanding in Thailand

Christopher Nicholls, Founding Master, Wellington College International School Bangkok, Thailand


2:00 pm

Changing Educational Landscape and Impact in Emerging Economies – A Case Study of Middle East Market

Farooq Wasil, Global Head Affordable Schools, GEMS Education Dubai, Dubai

2:30 pm

  • Land acquisition – Priorities, competitions, considerations
  • Licensing procedures
  • Local challenges
  • Bringing a highly successful school curriculum to Thailand – creating a unique educational experience for students

3:00 pm

Afternoon Networking Tea


3:30 pm

Outdoor Education – Ways to Develop Character and Naturalistic Intelligence

Aaron Funnell, Executive Director, Outward Bound Vietnam

4:00 pm

  • 21st century skills – for teachers and pupils
  • Grass-roots led change – tricks to involve all stakeholders in building your vision
  • Social media technology for projects – running professional learning groups, events, field tips, all from the mobile phone

4:30 pm

End of Conference Day Two

9:30 am

This strategic workshop will give you a deeper understanding of the Asia Pacific Market currently. You will also gain practical insight in to the conception, set up, implementation and operation of an international school in this region.

Asia Pacific Market:

  • Where are the emerging markets and growth areas?
  • What are some of the latest regulation changes?
  • What are some of the local challenges and how can we overcome them?

Conception, Setup and Implementation of a successful schools in Asia

  • The vision: what kind of school do you want to start?
  • Meeting the needs of prospective students
  • Curriculum and staffing
  • Project feasibility and financial modelling
  • Facilities, resources and recruitment
  • Coordinated project master planning
  • Beyond opening: strategic planning

12:30 pm

End of workshop


Packages Price
2 Day ConferenceUS $1295Early Bird
Extras Price
Pre Conference Workshop US $350

Special 1-for-1 Offer on Normal Rates For K-12 Schools Only.
Applicable only to 2-day main conference days. Limited seats on a first come first served basis.
Email register@ibcasia.com.sg to find out more!
Organiser reserves the right to accept or reject any registrations.

Early Bird Rate: Register & Pay by 18 January 2019

Register 2 Delegates and get 1 FREE PASS
Register 3 Delegates and get 2 FREE PASS
(Group rate is based on normal rate of 2-day main conference package only)

For Group Registrations of more than 3 team members,
email info@ibcasia.com.sg or call +65 6508 2477

  • Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR group rate.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • All delegates from Singapore-based companies are required to pay an additional 7% GST (SINGAPORE EVENTS ONLY)
  • View payment terms and bank transfer details, click here »


Partnership and Profile Building Opportunities are Now Available!
Contact us today to find out how you can position your company as a market leader at this event, and to explore the range of branding and marketing opportunities available.


View Sponsors profile >>


Richard Gaskell

Schools Director, ISC Research Ltd

Dan Smith

Head of School, Ruamrudee International School, Thailand

BK Gan

President, Taylor’s Schools, Malaysia

Tarek Razik

Head of School, Jakarta Intercultural School, Indonesia

Mary Scott

Head of School, Concordia International School, China

Ricky Tan

Founder and Executive Chairman, KinderWorld International Group, Singapore

Alan Stevens

Master, Marlborough College Malaysia

Dr. Ahmed Mitwalli

Chief Strategy Officer, Esol Education, Dubai

Atima Joshi

Principal, Etonhouse – Middleton International School, Singapore

John McGrath

Head of School, Thai-Chinese International School, Thailand

Bipasha Chanda Minocha

Group Brand and Marketing Director, EtonHouse International Education, Singapore

Brian Taylor

Assistant Principal, Campus Curriculum Technology Integration, Bangkok Patana School, Thailand

Dr. Abdul Rashid

Chief Executive Officer, Pegasus Education Group, Vietnam

Ryan Yearsley

Sales Manager – Asia, Furnware

Peter Baker 4th Annual International Schools China 2018

Peter Baker

Director of Education, KinderWorld Vietnam

John Gwyn Jones

Managing Director, Panyathip International School, Laos

Christopher Nicholls

Founding Master, Wellington College International School Bangkok, Thailand

Farooq Wasil

Global Head Affordable Schools, GEMS Education Dubai, Dubai

Elizabeth Thies

Head of School, BASIS International School Bangkok, Thailand

Aaron Funnell

Executive Director, Outward Bound Vietnam

James Waldron

Principal, EtonHouse International School Suzhou, China

Andrew Homden

Chief Executive Officer, Consilium Education, Ireland

when & where

18 - 20 Mar 2019

Holiday Inn Bangkok Sukhumvit
1 Sukhumvit 22, Klongton, Klongtoey, Bangkok 10110, Thailand
T: +66 2683 4888 Ext 8826 | M: +668 1 911 0648
F: +66 2683 4777

Chomwan Paoratsamee (A)
Assistant Director of Sales – Conferences & Event
E: Chomwan.Paoratsamee@ihg.com


Still have a question?

Speaking Opportunities
Sheralin See
+65-6508 2442

Sponsorship Opportunities
Casey Ho
+65 6508 2470


Media & Association Partnership Opportunities
Eileen Tan
+65 6508 2462




IBC Asia is Singapore's leading event organiser. We conceive, develop and promote our own B2B industry conferences and corporate training courses, and offer tailored managed event solutions.

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