Choose Location

25-06-2018 (Singapore)

P40076 Pharma Pricing – Commercial and Regulatory Strategies
Download Brochure Request

Register your interest


Register your interest


Pharma Pricing – Commercial and Regulatory Strategies

25 – 26 June 2018 | Mandarin Orchard Hotel, Singapore

Book Now Download Brochure



Key Learning Outcomes

  • Pharma pricing schemes for generics, brands, biosimilars, OTC and more
  • Price control mechanisms and tools
  • Who sets the pricing and what influences them
  • The growing importance of “value for money” considerations
  • Regulations and pricing for different types of drugs, globally and in ASEAN
  • Understanding how healthcare structures and models impact pricing
  • Pharma pricing and reimbursement
  • How brand prices influence generic prices
  • The influence of supply and demand on generic prices

Case Studies and Group Exercises on:

  • Practical examples of how markets work and what drives them
  • Hand on case-studies of pricing under diverse health systems
  • Calculating pricing in “Out-of-pocket” scenarios
  • Scenario and stress testing

Who Should Attend

  • People in domestic marketing who want to learn about other markets
  • People in regulatory who want to learn about commercial issues
  • Strategic planners who want to know where they might go next
  • Those who want insight into the way that markets influence each other
  • Anyone who wants to understand global pricing issues


Packages Price
2 Day Training$3495$3295Early BirdEarly Bird

Register 2 Delegates & the 3rd attends FREE!
Group rate is based on normal rate of 2-day training package only.
For Group Registrations, email or call +65 6508 2477


  • Special Group Discount pricing is applicable to groups of 2 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies – either the early bird rate OR the Special Group Discount.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.


“Exercises were useful and trainer is knowledgeable”
– Noor Aida Binti Jaafar, Head of Marketing & Specialty Care, CCM Pharmaceutical

“Case Studies and the workshop activities really helped a lot and more practical”
– Praveen Kumar, Senior Manager, Pharmaniaga

“Informative & insightful. Had a chance to network and share discussion / cross learn from participants”
– Chng Kien Peng, Executive Director, Xepa-Soul Pattinson (S) Pte Ltd

“The course is very relevant to my job. The case studies and the workshop activities really helped a lot and were practical.
– Avadhanula Yagna Praveen Kumar, Senior Manager Intellectual Property, Pharmaniaga BHD

“Very informative. It covers all scopes under the topics”
– Norliza Binti Abdullah Zawawi, Legal Assistant Manager, Pharmaniaga Berhad


Peter Wittner


Day 1

The background – markets and pricing schemes

  • Pharmaceutical markets and what drives them
    • Worldwide
      • USA – high brand prices and high generic competition
      • EU – 28 different markets
      • EU – Free trade and pharmaceutical parallel trade
      • EU – open markets and generic tender markets
      • India – high competition and low prices
    • ASEAN
      • Indonesia – high volumes and pricing pressures
      • Philippines – tenders and reference prices
      • Vietnam – branded imports and local generic growth
      • Thailand – clamping down on high prices

Understanding healthcare structures and models

  • How do they impact pricing?
    • National health insurance schemes
      • How they work
      • The trailblazer – UK’s NHS
      • How it started
      • Health insurer relationships with Pharma
    • Private insurance schemes
      • How they work
      • The US example
      • The German system

Overview of ASEAN countries and healthcare systems

  • Public vs private insurance
  • National insurance schemes
    • Indonesia – Universal Health Coverage
    • Philippines – mixed public and private schemes
    • VietNam – Moving towards universal coverage
  • “Out-of-pocket” scenarios
    • Effect on pharmaceutical pricing

Price control mechanisms overview – part 1

  • Technology assessment schemes
    • Why do they exist?
    • Does the product bring any benefit?
    • Who makes the assessment?
    • UK – NICE
    • Germany – IQWIG
  • Value for money calculations
    • RWD/RWE – what are they
    • HEOR – what is it?
    • What impact have they had?

Price control mechanisms – part 2

  • Pharmaceutical prices – different approaches
    • Free pricing for brands
    • Controlled pricing for brands
    • Selected product comparisons
    • Impact of tendering
  • Reimbursement – a separate system
    • Impact of brand pricing on generics
    • Free pricing versus state control

Review of Day 1 topics and questions

Day 2

The background – local markets and pricing schemes

  • ASEAN overview – major markets
    • ASEAN in a global context
    • Indonesia
    • Philippines
    • Vietnam
    • Thailand
  • Pricing mechanisms
    • How are prices calculated?
      • Biosimilars – a history of pricing
    • Reference pricing
    • How do you apply for pricing?
  • Who do you apply to?
    • Indonesia
      • What you need to do
      • Timescales
    • Philippines
      • What you need to do
      • Timescales
    • Vietnam
      • What you need to do
      • Timescales
    • Thailand
      • What you need to do
      • Timescales
  • OTC regulations and pricing
    • What are the benefits of an OTC switch?
    • How is the switch made?
      • US
      • Europe
      • ASEAN examples
    • How do OTC and prescription prices compare?

Biosimilars and pricing

  • A history of Biosimilars
    • Biological markets
    • Europe – the trailblazers
    • US – a slow starter
    • Asian markets – India and China
  • Biosimilar prices
    • EU – a mixture of tenders and markets
    • US – a developing market
    • Asian markets – a mixed story

Prices around the world

  • Perspective – Pricing in the US
    • Brands
    • Generics and Biosimilars
  • Perspective – Pricing in the EU
    • Brands
    • Generics and biosimilars


when & where

25 - 26 Jun 2018

Mandarin Orchard Singapore, by Meritus
333 Orchard Road, Singapore 238867
Tel: +65 6831 6062 | Fax: +65 6737 3130
Mobile No.: +65 8298 9442

Contact Person: Tan Ai Li

On-site & in-house training

Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?

Talk to us about an on-site/in-house & customised solution.


IBC Asia is Singapore's leading event organiser. We conceive, develop and promote our own B2B industry conferences and corporate training courses, and offer tailored managed event solutions.

Find out more